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German vogue model ABOUT YOU joins forces with supermodel Bella Hadid on an unique fall-winter 2022 collaboration. The dark-haired magnificence additionally fronts the marketing campaign and channels the spirit of the late Nineties and early 2000s within the studio images that have been shot on location in New York Metropolis.
Bella Hadid x ABOUT YOU Fall/Winter 2022 Marketing campaign
There are a complete of sixty-four items on this assortment, every of which is influenced by Bella Hadid’s signature aesthetic. The collaboration is now accessible for buy and options sizes starting from XS to XXL, with costs starting at €24.90 and going all the way in which as much as €199.99.
It’s been a pleasure working so carefully with the ABOUT YOU crew to convey my imaginative and prescient to life. They gave me the artistic area to design the gathering the way in which I wished to and I had a lot enjoyable styling the shoot with these attractive items whereas incorporating a few of my very own garments as nicely. It was a pleasure to have the autonomy to be closely concerned all through all the course of. I put quite a lot of coronary heart and soul into this assortment and may’t await others to take pleasure in it as a lot as I do.
Bella Hadid
That is the primary collaboration between the 2 powerhouses, and it options “mannequin off responsibility” outfits like leather-based and denim, flowy skirts, playful tops, and swimsuit combos. Bella Hadid is seen carrying a t-shirt that reads “Ciao Bella” in a single {photograph}, which she pairs with white shorts. See the mannequin play a present fairy in Swarovski’s Vacation commercials.
In one other image, she is proven carrying a shirt and tie with a wide-belt skirt and retro-inspired sun shades. Conor Cunningham and Tyrell Hampton have been chargeable for the marketing campaign’s pictures and filming.
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