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In preparation for the Ladies’s World Cup, Calvin Klein has enlisted ladies athletes from the world of soccer for its newest Calvins or Nothing underwear marketing campaign. The marketing campaign options famend soccer gamers resembling Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi, and Mary Fowler, showcasing the model’s newest assortment.
The photographs within the marketing campaign are captured in black and white, harking back to Calvin Klein’s branding within the 90s. Photographer Brianna Capozzi lenses the essence of athleticism, power, and vulnerability within the athletes via full-body photographs.
Alex Morgan for Calvin Klein Marketing campaign
Alex Morgan, the completed American soccer participant, showcases her athletic determine in Calvin Klein’s current underwear marketing campaign. Recognized for her pace and goal-scoring skill, Morgan brings her dynamic power to the marketing campaign, embodying confidence within the designs.
Ladies’s Soccer Stars for Calvin Klein Underwear 2023 Marketing campaign
The photographs evoke a way of energy and charm as they spotlight the athletes’ bodily prowess. Notable items from the gathering embody Calvin Klein Fashionable Cotton Underwear, 90s straight denims, bootcut denims, trucker jackets, and emblem tees.
Earlier this yr, Calvin Klein made waves with its Delight marketing campaign that includes Amandla Stenberg, a marketing campaign celebrating inclusivity and variety. Moreover, the model collaborated with Jennie from the favored music group Blackpink, additional solidifying its place on the forefront of trend and popular culture.
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