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LOEWE unveils an orchestration of ageless type and modern design in its pre-spring-summer 2024 advert marketing campaign. That includes an excellent ensemble solid, LOEWE pulls from the artistic subject with actors Maggie Smith, Dakota Fanning, Greta Lee, and Rachel Jones, alongside prime mannequin Fei Fei Solar.
LOEWE Pre-Spring/Summer time 2024 Marketing campaign
The LOEWE pre-spring 2024 marketing campaign’s imagery, captured by Juergen Teller, transcends standard pictures. The photographs endure a strategy of being printed, ripped out, superimposed, and photographed once more, leading to an avant-garde, collage-like impact. This system enhances the visible depth, giving the marketing campaign a novel, layered dimension.
Key purses from the gathering stand out: Maggie Smith poses with the Paseo bag, and different noteworthy designs just like the Puzzle bag, Pebble bucket, and Fold shopper steal the limelight.
The attire envisioned by artistic director Jonathan Anderson is equally fascinating, with informal denims, utilitarian denim tops, luxurious shearling coats, and beautiful leather-based items.
Notably, Juergen Teller’s involvement with LOEWE isn’t current. He additionally photographed the model’s pre-fall 2023 ads. And the fall 2023 version enveloped viewers in a dreamy setting, highlighted by Taylor Russell. Benjamin Bruno, juxtaposing luxurious with on a regular basis settings, types the seems to be.
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