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Swarovski takes a deep dive into the legendary with its spring-summer 2024 marketing campaign, channeling the attract of Venus and embracing the ongoing mermaidcore development. Supermodels Irina Shayk, Karlie Kloss, Fei Fei Solar, Imaan Hammam, and Abby Champion deliver this underwater fantasy to life in advertisements.
Swarovski Spring/Summer season 2024 Marketing campaign
They pose in a collection of fascinating studio pictures by the famend photographer Steven Meisel. The marketing campaign, below the inventive route of Giovanna Engelbert, showcases Swarovski’s newest assortment, which attracts inspiration from a fascinating underwater universe.
Engelbert reimagines the timeless Venus archetype for the famend jeweler, infusing it with a recent twist that aligns with fashionable values of magnificence, empowerment, creativity, and charm. The marketing campaign fashions personify these beliefs.
Reflecting the marketing campaign’s aquatic inspiration, the Swarovski assortment options beautiful crystal and pearl jewellery adorned with marine motifs resembling seashells and starfish. A wealthy coloration palette of pinks, blues, and silvers additional evokes the serene fantastic thing about the ocean.
Stylist Karl Templer enhances the thematic coherence with picks that complement the aquatic aesthetic, whereas hairstylist Guido Palau and make-up artist Pat McGrath contribute to the mermaid phantasm with wet-look hairstyles and dewy make-up.
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