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The enduring trend home Fendi presents compelling generational fashion and timeless design in its 2024 Peekaboo bag marketing campaign. The label enlists supermodel Kate Moss and her daughter, Lila Moss, for the commercials.
Celebrating the legacy of the Peekaboo, launched in 2008, the designer purse model skillfully bridges basic and up to date aesthetics. The marketing campaign, lensed by photographer Craig McDean, showcases class by simplicity and refined sophistication.
Kate Moss for Fendi Peekaboo 2024 Advert
Set towards a clean backdrop that emphasizes their sturdy familial resemblance, Kate and Lila epitomize the essence of the Peekaboo’s design, being versatile, understated, and fashionable.
The mother-daughter duo is styled by Melanie Ward, donning turtleneck knits, tailor-made coats, and midi skirts in a impartial palette, echoing the bag’s timeless hues. The Peekaboo’s trapezoidal form and distinctive twist lock, a brainchild of Silvia Venturini Fendi, stay the centerpiece.
A dynamic accompanying movie furthers the visible story, with rock and roll undertones including an lively dimension. The selection of music from Fendi juxtaposes the visible tranquility, suggesting that luxurious can command a quiet presence and exude vibrancy by the inventive route of Ronnie Cooke-Newhouse.
Finishing the marketing campaign’s immersive expertise are the sweetness particulars. Peter Philips, the make-up artist, achieves a dewy glow that harmonizes with the marketing campaign’s polished aesthetic.
Hair stylist Anthony Turner ensures that the fashions’s tresses replicate the effortlessness that the accent embodies.
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