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“Hello! I’m Ife Obi (@ife_o)! 4 years in the past, I transitioned from promoting and advertising and marketing video video games to being a “wellness culturist.” The wellness of myself, my household and my group has grow to be my life’s mission and so I launched a wellness model, The Match In. We have now three health studios offering completely different motion choices for the residents of the largely Black & Brown communities in East Brooklyn together with pilates, energy coaching and barre. We’ve additionally launched our personal wellness merchandise to sort out the problems impacting our communities at larger charges. I’m additionally a lead teacher and coach within the studios, the top of promoting, chief innovator, handyman, janitor and all of the issues solo-entrepreneurs are for his or her enterprise.
Due to my career, which suggests I’m booked, busy, and shifting repeatedly, I see magnificence as pure. With The Match In, I preach physique acceptance and treating the physique we have now with kindness. I really feel the identical about pores and skin and hair. As a result of I’m continually in movement, I would like my pores and skin and hair to breathe which suggests not layering it with product however nonetheless remaining wholesome and moisturized. I additionally want issues to be quick, that means minimal work. Pure with somewhat sparkle is how I strategy magnificence.
I’d say my appreciation for magnificence comes from my mother. Often because she by no means wore make-up apart from perhaps a lip. She stored her hairstyles straightforward as a result of she labored two jobs and didn’t have time for fixed styling. So I assume my lack of coaching or publicity to difficult magnificence routines helped me admire the pure magnificence in folks and in myself.
My philosophy is, deal with your physique properly and let your pure magnificence shine by.
I’ll begin with bodycare since that could be a huge a part of my world. I transfer my physique, indirectly, six days every week. I like preserving my physique robust and wholesome by energy coaching modalities particularly working with kettlebells and doing pilates. It helps to maintain my physique wholesome by preserving my bones robust, joints cell, and muscle tissue developed. Complimenting that, I feed my physique day by day with a smoothie of collagen to keep up my muscle tissue and feed my pores and skin and hair, after which I take advantage of our personal Making Strikes Digestive Complement to assist keep good intestine well being. As a result of I’m coaching folks 36 hours every week along with my very own coaching, I would like the occasional topical ache reliever for sore muscle tissue. I like to make use of Noirebud’s CBD Butter as a result of it’s soothing and goes on easily.
Coconut Oil and shea butter are what I take advantage of as my day by day pores and skin moisturizers. Proper after a scorching bathe, I’ll use my whipped shea or cocoa butter from Black Woman Lengthy Hair, particularly through the colder NYC days or I’ll simply throw on some coconut oil through the steamier seasons. For my face, after washing with Buttah Pores and skin’s Mild Cleanser which I like due to its lightness and doesn’t dry me out, I moisturize with their CocoaShea Revitalizing Cream. On sunny days, I’ll use Kiehl’s Extremely Facial Moisturizer with SPF 30 to maintain my face hydrated and guarded.
I’ll solely placed on make-up if there’s a photoshoot coming and even with that, I preserve it minimal like my mother did specializing in the lips. I like to make use of NCLA Magnificence Lip Scrub to maintain my lips comfortable adopted by my Kiehl’s Lip Balm. Then when it requires somewhat sparkle, I’ll add a pop of lip coloration and bronzer or blush from manufacturers like ColouredRaine and Marena Beaute.
Once more, due to my way of life, I would like my haircare to be fast and simple. I must preserve my scalp and hair clear, however moisturized. In between stylist visits, that are each few months, I like to make use of Prose‘s personalized hair-care system. Whereas my hair is pure, I coloration my hair usually and the system retains my hair wholesome and comfortable. In between washings, I’ll often use pure shea butter or coconut oil to moisturize my pure hair.
One factor my boyfriend and I’ve dedicated to is one getaway a month. It may be a staycation getaway or a full tropical escape, however both means it’s necessary to have a second to flee for a minute and reset. I even have moments within the day the place I flip off fairly actually. No cellphone, no laptop computer, simply me and perhaps some Actual Housewives on the TV.
Mattress-Stuy is a continuing inspiration. Strolling round The Stuy, particularly in the summertime, is like no different place. It’s such a vibe and actually is a Black Enterprise Hub. We have now wonderful wellness companies within the neighborhood, particularly these run by Black Girls like Blissful Buds, Life Wellness and The Match In, in fact. My group continually evokes me to do extra for them as a result of they are surely the very best group on the planet.”
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